Professional with a touch of Whimsy
Here is a project I was working on for a family friend. She is starting her own motivational group for abuse victims and I volunteered to make a logo for her. I first spent some time roughing out some ideas. I then took some of those ideas and refined them and gave her a couple of options to look over. She settled on the final logo. In this final version of the logo, I changed the font. I wanted to get the V and the L as an illustration in the logo and I came up with this abstract heart shape in a button logo. I also provided her with some mock-ups of what her merch could look like.