Here is a logo and light branding project for a freelance client. She came to me asking for a logo for her group consoling business. She had the name “You Got This” picked out. I made a mood board out of a couple of images she supplied me and we settled on some colors which I also included in the mood board.
The next step I took was taking the best ideas of the logo roughs and making them vector and iterating. After I had three ideas with a couple of iterations I let her choose her favorite. She landed on the third logo in the last iteration. I then finalized the logo and gave her a layout for a poster and business card, as well as social media-optimized logos.